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65 percent of India’s population resides in rural India although agricultural produce contributes to a meager 23 percent of the total GDP. Apparently there is a huge scope for agricultural mechanization.
Holding pattern of Farmers:
18% are Small farmers (area 1.0 – 2.0 hectares)
57% are Marginal farmers (area less than 1 hectare)
Hence 75% are Small & Marginal farmers in India for whom Power Tillers are very ideal
The Indian Government is placing considerable emphasis on rural credit; tie-ups with banks, etc. to promote rural farming through mechanization – power tillers.
Power tillers are being distributed under subsidy through various State governments regularly to small and marginal farmers.
The Indian market (for power tillers) is about 20,000 units annually. The eastern and southern States are the main markets.
West Bengal, Orissa, Bihar and Assam are amongst the most important markets for power tiller manufacturers in this part of this country.
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